|
YOUTUBE IS AN ONLINE VIDEO PHENOMENON AND A CHEAP AND ACCESSIBLE TOOL TO PROMOTE YOURSELF AND YOUR BUSINESS ONLINE. BILL DOYLE EXPLAINS HOW YOU CAN USE IT TO REACH A GLOBAL AUDIENCE Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube. Take your small business marketing to the next level with online video advertisement and your own channel. YouTube is an interactive worldwide community, there are numerous ways to use the platform to inform people, get them to participate and broaden awareness of your business. Television commercials have largely been beyond the reach and affordability for of small businesses, a YouTube channel can offer you a new and inexpensive marketing medium. Setting up your YouTube channel is far from complicated, as your channel is automatically generated for you when you sign up for a new YouTube account. To set up a basic channel follow these steps: You can now customise your channel to push your business branding, product advertisement and offer support features. Go to Channel design to choose a colour scheme to match your logo. Go to Branding options to add banners, icons and URL's linking users to your business website or other relevant businesses. Choose your top video, the top video on your channel automatically plays each time someone visits your page. Update this regularly to keep it fresh, or keep your most important video there as an introduction. Use a video to push your company's brand, just the way you would with traditional television advertising. You can also take a more direct approach and use a video to promote individual products. Keep your videos informative, educational or entertaining. Include a lot of close up shots of the product and a link back to your own website where further product information is available. A YouTube channel can be used for more than just the business to consumer relationship, it can be utilised as a tool in streamlining business to employee relationships for product training, employee communications and recruiting new talent. A YouTube channel can offer your business both value and opportunity as one of the lowest cost marketing tools you can find. Source:Marketing Mentors Bill Doyle and Sandra Hammond from Altitude Communications publish the popular 'My Marketing Mentor' weekly eZine with over 3,300 subscribers including solo-preneurs, entrepreneurs and business owners. |
Welcome to emPOWER Magazine!
emPOWER is the first and only personal and professional development magazine for women.
Browse the free online magazine below to find great articles from business, executive and life coaches and other experts in health and wellbeing, relationships and finances. It's the ultimate self-help magazine.
Plan Your Year Now!
by PENNY PAXMAN At this time of year everyone is talking about planning... It's a great idea, but for some people it is totally overwhelming. Coach Dale Beaumont gave a great presentation recently where he suggested we take a ... more
Are you serious about change?
by CLAIRE HALL Normally I am all for New Years resolutions but as I get older and hopefully slightly wiser, I can see it is more of an opportunity for short-sighted wishful thinking than an actual commitment to improve ones life. If you are ... more
Do you have toxic friendships?
by JACQUI MANNING I recently heard a radio discussion about female friendships and the fact that many women are reluctant to let go of friendships, even when they are not serving them well anymore. Some use the term toxic friendships to... more
Is Oestrogen making you fat?
by GABRIELA ROSA The fact oestrogen controls fertility and the reproductive cycle, including puberty, menstruation, ovulation, pregnancy, birth, and menopause in women is well known and closely associated with the very essence of being... more
Successful job search needs a curious mind
by JANE JACKSON Why do so many people find the process so daunting and exhausting when looking for a job? There are plenty of steps you can take to market yourself, however, there is nothing more invigorating and positively motivating... more
When is the right time to invest?
by THERESA CHAPMAN This would have to be one of the most common questions asked every day all over the world. Some investors try to predict the bottom of the market in an attempt to pay the lowest price and maximise their returns. Other... more
Which is best - in person or phone/internet coaching?
by NOEL POSUS Since the dawn of coaching there has always been a bit of debate about which is better: in person or phone (including internet VOP calls like Skype) coaching. What is your preference and for what reasons? Certainly, it can be easily argued that in person coaching has the potential to provide both the coach and the coachee quite a few opportunities to establish rapport, watch body language, review models, draw mind maps or complete wheels of life tools together, and so on... more
Subscribe to emPOWER!
Subscribe to emPOWER Magazine and have every issue delivered to your door for 12 months.
Subscribe to the emPOWER eNewsletter for the latest articles and offers. Click here (and scroll to the bottom of the page).
Become a fan and invite your friends on Facebook.
Keep up to date and follow our tweets on Twitter.
Advertisement - Weight Watchers
Advertisement - Inspired Adventures
Need help from a coach?
If you need some coaching advice, submit your coaching questions to 'Ask a Coach'. An emPOWER Coach will respond to your question, generally in 48hrs. The best thing is... it's free for members. Click here to submit your question.
Advertisement - MyCareer
Advertisement - Canvas Creative
Acts of Kindness
"We must be the change we want to see in the world"
- Mahatma Ghandi
We can change the world... one act at a time... Click here
emPOWER Directory
Check out the emPOWER Directory! There's lots more categories to help you find the practitioner, service or product you are looking for... Click here
Say 'Thank You'...
Who do you appreciate? Why not send a Thank You message to someone you are grateful for... Click here!
In the Shop
Have you checked out the emPOWER Shop lately? Everything you need to improve your life and at less than RRP... Check it out!
Advertisement - Happiness and Its Casues
